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Adding Facebook Pixel to Wix: A Step-by-Step Guide

  • Ankush Dawar
  • Jun 9, 2023
  • 2 min read

Facebook Pixel should be installed on your Wix website if you want to monitor the success of your Facebook advertising.


With Facebook ads, you can retarget certain audiences and learn more about how they engage with your website's content.



What exactly is Facebook's Pixel?


Facebook's "pixel" is a bit of code that may be added to your Wix site. A pixel is an unseen 1x1 pixel picture that is placed in the HTML code of a web page. When a consumer takes an action on your site, the data is sent to Facebook through this picture.


Among the many options available to you via Facebook Pixel are:

  • See the article

  • Search

  • Go to checkout

  • Put in shopping cart

  • Get shopping cart going

  • Include billing details

  • Acquire wholly

  • Lead

  • Successfully register

The aforementioned operations also have new, modifiable parameters. The available settings are as follows:

  • monetary worth

  • Title of Content

  • Types of Materials

  • Id for Content

  • Form of Content

  • Quantity available

  • Query string

  • Status

Read Getting Started with the Facebook Pixel and the Marketing API to learn more about the available actions and parameters.

Instructions for Adding Facebook Pixels to Your Wix Site


Follow these steps to set up Facebook Pixels:

  1. First, make sure you're logged into the right account under Facebook's Pixels section of the Events Manager.

  2. Click Get Started in Facebook Pixel: Track Website Activities.

  3. Add a Pixel Name and add your Website's URL to the box, and click continue. You have now created your pixel and you're ready to put the Facebook pixel code on your Wix website.

  4. Keep your Facebook tab open and go to wix.com in a new browser tab.

  5. Select your site to go to your site's Dashboard.

  6. Select Marketing Tools in your Dashboard's menu.

  7. Scroll down in the menu on the left and click Marketing Integrations.

  8. Select Connect in the Facebook Pixels box.

  9. Click Connect Facebook Pixels in the right top corner.

  10. Go to Facebook in the tab that is still open in your browser and copy your Pixel ID.

  11. Go to your Wix Dashboard and paste the Pixel ID in the box and click Save.

  12. Facebook Pixel is now connected to all of the pages of your Wix website!

  13. To test if the Facebook Pixel works, go to Test Events on Facebook.

  14. Enter your website's URL and click Open Website.

  15. If your Facebook Pixel has been set up correctly, you will see "Receiving activity".



Would you like a stunning, practical, and tailored Wix website designed just for you? Look no further! Contact Let'sWIX, and our team will bring your online vision to life.

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